Our design process can be defined as the steps taken in search for form or answers to design questions. It is a process of envisioning and weighing possibilities with the aim of proposing intentional change. Continuous feedback is the cornerstone of our design process. At every step, we engage stakeholders and discuss alternatives with clients. These methods are proven to reconcile diverse and even conflicting priorities, leading to positive solutions and timely outcomes.

Design is a collaborative endeavor, and a clear design process allows for feedback and participation in the process by all. We believe in an open, honest approach that allows for stakeholder involvement and feedback, as opposed to taking a top-down, expert-driven approach. In this regard, the design is open to inspection and critical examination in order to obtain the best result.


313 North Burdick Street

Kalamazoo, MI 49007

Tel: 269.978.5143

1430 Monroe Avenue NW

Suite 210

Grand Rapids, MI 49505

Tel: 616.438.9841

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